InnovationIntoAction in Colour

Bluetooth and greenfiled show their true colours at Innovation Into Action

Amongst the attractions at this year's Innovation into Action event will be a showcase for cutting edge Bluetooth Mobile Marketing, or proximity marketing, to show the latest generation of customer interaction and engagement being used extensively by Cardiff media specialists greenfield - who really are turning innovation into action.

Then first Innovation into Action event takes place at the National Cricket Centre, Sophia Gardens on March 11 when over 60 new products, new ideas and new technologies from Wales will gather to show off their big ideas, develop new contacts and promote their business to an audience of scouts and investors hungry for the next big thing.

greenfield mobile is one of the UK's leading edge specialists in the creation and implementation of proximity marketing services using the mobile phone. They have used this direct marketing technology at a number of large scale events, including last summer's National Eisteddfod; BBC Children in Need; and Wales Rally GB. An illuminated display sends out a free message to the mobile phones of passers-by, who can then chose to accept it, and an interactive touch screen allows consumers to send content direct to their phone. The technology is ideal for events and exhibitions such as this, and greenfield are talking to a number of organisations worldwide who looking to adopt it.

greenfield director Jim Carpenter said: "Innovation into Action gives us a great opportunity to show off this leading global, cutting edge technology in action, and it has attracted a great deal of attention whenever we have done this previously."

greenfield has been supported by a Welsh Assembly Government grant and advised by an Innovation and Technology Counsellor.

Phil Allen, Senior Programmes Manager with WAG said: "This high tech media will I'm sure prove attractive to visitors to the show, and represents some of the great ideas and technologies that are now coming out of Wales."                        

As well as the exhibition, there will also be an innovation brokerage event with pre-arranged one-to-one sessions, and plenty of opportunity for businesses to share ideas, make new contacts and make deals.

The event will also feature a talk by the event host venue Glamorgan CCC with a presentation on the innovation involved in creating a cricket arena in 2008 fit for next year's England v Australia Ashes Test; and another sporting themed presentation on the innovation involved in the new Cardiff stadium, which will be shared by the local superpowers of Cardiff City and Cardiff Blues from 2009.

Ends

Editor's Notes

Innovation into Action is the brainchild of the Welsh Assembly Government, and allows exhibitors the chance to showcase their wares to an audience of investors, venture capitalists, business angels, technology scouts, distributors and retailers. Businesses can engage in partnerships and strike deals that can bring bright ideas to market. To find out how to get involved, go to http://www.innovationintoaction.co.uk/

The event will include an exhibition, and a technology brokerage feature will enable pre-arranged one-to-one meetings. It forms part of Wales Innovation Week, a significant week for technology and innovation in Wales, complementing the national Female Inventors and Innovators Awards at City Hall, and BioWales, one of the largest Bioscience events outside London on 12 and 13 March at the Vale Hotel Resort, near Cardiff. BioWales is a free conference and biopartnering event that showcases the Welsh bioscience sector to an international, commercial and academic audience.

With an enviable and diverse portfolio of clients that includes S4C, Setanta Sports, British Telecom, Principality, Land Rover and Guinness World Records, greenfield offers a range of services to the UK market - from business consultancy and creative, to tv, radio, online and print production, and the exciting growth areas of mobile and viral marketing. http://www.greenfieldmedia.co.uk/

 Further press information: Tim Powell 07939 571 553

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